DesignThe Importance of your HomepageThe homepage is your company's face to the world and as such is the most important page on your website. Increasingly, potential customers will look at your company's online presence before doing business with you. Improving your homepage multiplies the entire website's business value, so following key guidelines for homepage usability is well worth the investment. Branding The look and feel of your site is all driven by your branding. When you get a website built it can often be the first time you have had a chance to sit down and plan your branding and colour scheme. Alternatively, it may be a good time to refresh your current branding. The following tips should help you create a dynamic new look for your business and your site.  Think about what style you are looking for: Contemporary, Artistic, Business oriented, Futuristic etc. Write down addresses of websites that have design that you like and that seem to match the style you are after. You could even save the logos to your computer (use right-click 'save picture') and view them all in a slide presentation to help • make a final choice on what you like. • What are you trying to portray? • What aspects of your business do you want your website to fulfil? • Keep your design simple • Give potential customers rapid access to your site content and functions A good design is the visualisation of your business and the image you seek to portray. A well designed website is a way to connect with your audience or market. With 92% of business buying decisions starting online in the UK, a good first impression is ever more important. |
